BA (Hons) Fashion Communication and Promotion
Abbi is a multidisciplinary creative paying particular attention to creative direction, casting and content creation. At the centre of her work is a personal curiosity for human behaviour and the social and cultural relationship it has with the arts. She is intrigued by the mundane and ideas of normality, an approach which stems from her love of cinema and visual storytelling.
Abbi’s main creative ethos as a student has been acknowledging the exterior influences that inform the contemporary fashion industry, spanning from art and design to film and politics, which has materialised in her creative practice throughout her degree.