BA (Hons) Fashion Communication and Promotion
Ava is a fashion communicator whose focal point is visual merchandising and marketing. Her interests include research within customer engagement and user experience amongst the adaptation of high street retail. Her creative practice is focused around window display and concept space design which is showcased within her final major project. Ava has created a visual merchandising pack. This showcases a range of mock ups, displaying the new concept she has researched and created for the brand, New Look. Ava is passionate about preventing the decline of the high street and communicating to the consumer through the experience rather than the product.