BA (Hons) Fashion Communication and Promotion
Deans’ Award for Studentship
Beth O’Boyle is a creative fashion communicator whose work explores attitudes towards sustainability and ethics in fashion by creating thought-out campaign concepts that push the audience to engage with these conversations. Her creative practice focuses on Art Direction; bringing these concepts to life, from detailed marketing plans, to photoshoot production and styling.
Her final year project is a campaign conceptualised for The British Fashion Council that focuses on creating conversations around ‘change’ in the industry with emerging creatives at the centre of this discussion. It was important to her to explore and devise ways for emerging creatives to have a voice in the fashion industry, as she believes they will help determine the systematic change needed in our industry.
Moving forward, her interest is to work with creative agencies concepting campaigns with a social and sustainable commentary, with the dream of opening her own agency to push these conversations further.