BA (Hons) Fashion Communication and Promotion
My area of practice lies in the realm of branding and marketing theory, intrigued by targeted consumer promotion centered around topical issues. I am interested in and motivated by the process of research: applying marketing theories to constructing creative concepts in assisting brand communication. Throughout my work, I have explored the use of light humor and relatability to ease tension around sensitive issues to encourage closer consumer and brand relationships.
Moving forward, I hope to continue utilising marketing theory and creative practice in order to raise awareness for and educate others on prevalent issues within and beyond the fashion industry.
Beyond university, I hope to stay connected to education; fascinated by learning something new and helping others do the same.