BA (Hons) Fashion Communication and Promotion
My work has a keen focus on the use of digital media and emerging technologies such as augmented reality and virtual reality. These incredibly immersive communication devices are yet to be fully explored and adopted by the fashion industry.
I believe that the future of marketing and communication relies on these technologies and other industries such as gaming and virtual worlds. My interest in this topic emerges from my fascination with the digital world and the evolution of technology and gaming as it becomes part of modern-day culture.