BA (Hons) Fashion Communication and Promotion
Faith is a fashion communicator and promoter, specialising within marketing and brand strategy. Her practice is based upon consumer and market research, campaign awareness and project management. Faith’s focus is communication, engaging and understanding consumers through research to generate innovative creative ideas and content. Wider influences that Faith draws upon are Gen Z trends, social change, sustainability, animal rights, and Business of Fashion reports.
Faith hopes to pursue a career within the fashion industry with a focus upon PR and eventually brand strategy. Enabling her to focus on her speciality of creative communication and strategy. From specific projects such as fashion film collaboration and the research report, Faith developed her communication skills, research skills, disciplinary working, time management and teamwork skills. Outside of university, Faith explored additional creative practises of joining sewing classes and a summer trend forecasting course at UAL.