BA Fashion Communication and Promotion work by Faith Daniels showing female portrait photography for a sustainability inspired shoot.

Faith is a fashion communicator and promoter, specialising within marketing and brand strategy. Her practice is based upon consumer and market research, campaign awareness and project management. Faith’s focus is communication, engaging and understanding consumers through research to generate innovative creative ideas and content. Wider influences that Faith draws upon are Gen Z trends, social change, sustainability, animal rights, and Business of Fashion reports.

BA Fashion Communication and Promotion work by Faith Daniels showing a colourful pop-up store mock-up for Peachy Den which is a playful, flirty and sustainable brand.

Faith hopes to pursue a career within the fashion industry with a focus upon PR and eventually brand strategy. Enabling her to focus on her speciality of creative communication and strategy. From specific projects such as fashion film collaboration and the research report, Faith developed her communication skills, research skills, disciplinary working, time management and teamwork skills. Outside of university, Faith explored additional creative practises of joining sewing classes and a summer trend forecasting course at UAL.

BA Fashion Communication and Promotion work by Faith Daniels showing three screen perspectives of an iPhone mock-up. Context is an interview with Galdem and Oh Lydia introducing the brand and values.
BA Fashion Communication and Promotion work by Faith Daniels showing a snippet of a two-page spread in a magazine printed format for Oh Lydia Intimates Pitch Deck Proposal.
BA Fashion Communication and Promotion work by Faith Daniels showing three iPhone screens on Peachy Den's Instagram of the sustainability inspired photoshoot with sustainable messaging using green fun typography.