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Haryom Chang

BA (Hons) Fashion Communication and Promotion

BA Fashion Communication and Promotion final major project work by Haryom Chang showing a website design with buying brands_Gimaguas and Munthe for her own multi-brand RYOM.

I am an aspiring Fashion Buyer, specialising in trend forecasting and styling.

I wish to work in international multi-brand stores.

Influenced by my cultural background, I am a trend-sensitive person who loves to research new brands and products which leads to my final major project.

My Final Major Project focuses on fashion buying by proposing a new online based multi-brand store introducing non-Korean brands to South-Korean consumers. The brand name ‘RYOM’ is generated from my name Haryom. Brand ‘RYOM’ aims to create a friendly platform with consumers sharing a similar taste in fashion and to focus on ‘curation’ as a main function of a multi-brand store. The idea of the brand ‘RYOM’ was generated through the fact that most of the online-based multi-brand stores are in a big scale stocking a number of brands and products which could sometimes be overwhelming.

BA Fashion Communication and Promotion final major project work by Haryom Chang showing a website design mockups with buying brands_Gimaguas and Munthe for her own multi-brand RYOM.
BA Fashion Communication and Promotion final major project work by Haryom Chang showing a website style guide and recommendation pages for her own multi-brand RYOM.
  • Fashion marketing
  • Merchandising
  • Stylist
  • Trend forecasting
  • Visual merchandising
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