Spring/Summer fashion campaign imagery by Kate Heil promoting a new image style. The photoshoot is set at an afternoon radiating a bright, friendly and inviting atmosphere.

Kate is a creative communicator specialising in fashion marketing, strategy and branding. Her practice focusses on brand improvement, innovative campaigns, conscious solutions and exploring how brands can utilise their platforms to stand out. In her most recent project, Kate conducted a 360 degree rebrand; The project covered all aspects of the brand including their ethos and values, social and marketing strategies, store design and creating strong branding and assets.

App mock-up by Kate Heil showing the launch of a Monsoon app designed in the new branding style, with features to enhance the consumer shopping experience in-store and online.

Additionally to demonstrating her knowledge of marketing and strategy, this project also showcased Kate’s creative design skills, displaying her additional interests of branding and merchandising. Kate is keen to join the fashion marketing industry and continue to create innovative campaigns to promote brands to their full potential.

An insight to Kate Heil's rebrand strategy document showing a glimpse of the SWOT and PESTLE analysis, marketing plan and social strategy.
Digital billboard mock-ups by Kate Heil, promoting the rebranded SS/22 campaign imagery.
Store design mock-ups by Kate Heil showcasing a new store design and aesthetic with digital features implemented to aid the in-store shopping experience.