BA (Hons) Fashion Communication and Promotion
Lucy Hall is a Brand Strategist specialising in sustainability and ethical practice. Honing in on the creative communication of sustainable practices, her work encompasses branding, strategic planning and asset creation. Driven by the imminent need for change within the industry, she aspires to rewrite the narrative surrounding sustainable fashion in order to provoke industry-wide change.
Horrified by the environmental and ethical implications of garment manufacture, writing a report on the darker side of the fashion industry revealed a desire from consumers to be educated on the truth, sparking the concept for this project.
Nothing To Hide is a communications consultancy for sustainable fashion, beauty and accessories brands, existing to bridge the gap between sustainable brands and consumers. Branding herself as a communications consultant under the ‘Nothing To Hide’ title, Lucy’s approach hones in on creatively communicating the innovative sustainable practices of her clients in order to educate targeted customers.