Lucy specialises in creating unique campaign concepts that challenge and push the fashion industry in a modern direction. Her final major project bridges the gap between luxury fashion and the gaming industry through a Vivienne Westwood and Sims 4 brand collaboration. This partnership comes to life through a series of 3D mock-up garments, campaign imagery, and social media assets she created using her Adobe and specialist design software skills. She is excited to put her creative mind to the test, pursuing a career in Buying or Marketing with brands making positive and impactful moves within the industry.