BA (Hons) Fashion Communication and Promotion
I am a fashion creative who has developed a passion for creative direction as well as other intertwining roles like styling, photography and set design. My creative practice heavily revolves around extensive research and the concepting of ideas which I then transform into my own visual reality, with popular culture and current trends informing the narrative of each shoot that I produce.
My most recent body of work is centred around image making: three concepted shoots that explore a current trend for spring/summer 2021; the first being my fun and playful interpretation of the Y2K trend and the following two reflecting trends that have occurred because of the Covid-19 pandemic. I aspire to become an in-house creative director for a leading fashion and culture publication such as THE FACE, working as part of a team to produce thought-provoking and visually exciting editorial-style imagery.