Awareness Campaign image created for Urban Outfitters and CoppaFeel! Showcasing statement items from the collection

I am a visual communicator specialising in Fashion Branding, Marketing and Social-Media. My creative practice is inspired by consumer and market research, campaign awareness, project development and management. I have a flair for typography and digital illustration alongside my engaging and innovative content. I am an organised and driven individual with enthusiasm for pursuing a career in Digital Marketing and Branding allowing me to focus on my speciality of visual and creative communication.

 

This Mockup shows how the collection would be featured in an Urban Outfitters store, with three mannequins as a feature

Within my final major university project, I have demonstrated my relevant and transferable skills to express my various capabilities. This included creating a Podcast which enhanced my communication skills and confidence, as well as having an eye for detail, writing skills and visual layout. I also have had a part-time job at Clarks for the past 5 years where I have learnt to balance both work and education. My job compliments my degree through promotion, marketing and sales.

UO X CoppaFeel Loungewear Collection designed to collaborate both the brand and charity together to raise awareness towards a younger audience
Featuring parts of the Marketing Report and Marketing Strategy Document for Urban Outfitters
Instagram mock-ups designed to promote the Collection and 'All About U' Podcast and Zine to Urban Outfitters audience