IKEA blue bag transformed into 50/50 blue/green style for My Other Half campaign by Tatiana Diakonova (BA Graphic Communication)

I am an aspiring strategist passionate about idea generation and clear communication. In my practice, I aim to identify relevant insight through extensive research and then apply it to solve a problem, creating positive change for consumers.

IKEA website that demonstrates customization functionality as a part of My Other Half campaign designed by Tatiana Diakonova (BA Graphic Communication)
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I specialise in advertising campaign extensions and UX. I possess excellent communication skills and am exceptional at creating and maintaining relationships with clients and co-workers. I’ve further developed this by being a Student and Outreach Ambassador at Norwich University of the Arts. This role and my time at NUA has taught me to be flexible, a problem-solver and a creative thinker, a perceptive listener and a team player. More recently, I was a coordinator of Grad Fest 2022, which gave me experience in leading a team and confidence in being out of my comfort zone and succeeding.

A mockup of a food menu on a table, surrounded by food, cutlery and foliage
A tin of Pergola's own tea brand designed by Tatiana Diakonova, BA Graphic Communication, on top of an outdoor table.
Uber app interface with an Uberlingo feature that allows you to get matched with a driver on a language basis (designed by Tatiana Diakonova, BA Graphic Communication)