BA (Hons) Graphic Design
Deans’ Award for Studentship
My passion lies in creating meaningful brands, expressing core visual values to underpin creative thinking. This results in designing with clear logic to resonate in the minds and memories of people, by uniting strategy & creativity to craft new and unique directions by which brands can grow and engage people. During my time as an undergraduate, I have developed a keen interest in brand strategy and packaging.
I like to combine elements of theory and creativity to design ways of setting challenger and iconic brands in new creative directions.
I have focused in on these in all of my projects within my portfolio.