BA (Hons) Fashion Communication and Promotion
Eleanor Whitwell is a fashion creative focusing on brand identity through visual design, written communication and campaign creation. She enjoys creating visual merchandising concepts that reflect brand values and story while utilising aspects such as styling to develop a distinct personality. Her most recent project involves brand extension and spans the fashion, jewellery and homeware sectors, drawing on her interests outside of fashion.
Her most recent project involves brand extension and spans the fashion, jewellery and homeware sectors, drawing on her interests outside of fashion. She is inspired by the second-hand market, innovations in sustainability and interiors.
Eleanor’s third-year research report investigated the impact of sustainability on visual merchandising from a contemporary perspective and considered conscious consumerism, visual merchandising in recent years and how visual merchandising can align with sustainability moving forward. She hopes to pursue an industry role as part of a marketing team.