Visual Identity for Crufts, orange text on dark backdrop.

A keen observer and an ideas enthusiast, I am a strategic designer with a passion for holistic brand experiences. Applying ‘Smile in the Mind’ thinking and an ideator mindset, I enjoy working across a variety of graphic applications including brand identity, packaging and environmental graphics. My fascination with the ability of type and copywriting to influence audiences in positive ways, has lead me to design brands which (given the chance) could make the world a more joyful place.

Visual Identity mocked up onto billboard and as posters for crufts. Including wavy crufts logo and images of dogs chasing a light green dot.
Advertising campaign for Heineken, Heineken logo and 'Turf War' text layered over colour block background.
Open and view content in lightbox
D&AD yellow pencil
Packaging & Visual Identity for brand ' Nothing'. White background with black typography saying 'Nothing'
Open and view content in lightbox
Packaging & Visual Identity for Sollievo, mocked up onto bottle and billboard. Packaging design inclues figure on white backdrop and green plants behind product.